Many of the world’s most famous portraits ever painted have one thing in common: They only show their subjects from the waist up. KIWI believes greatness starts from the ground up. That’s where the inspiration to complete the lower halves of 9 masterpiece portraits came from. Shoes became the main characters of the newly painted bottoms. The experience aimed to convey the message that KIWI® is fully committed to providing products of the highest quality. The idea drew on multiple media to drive consumer engagement. These included a real gallery event, an app that replicated the exhibit scanning a mobile device at the original paintings or reproductions, and an outdoor campaign that used billboards near famous Art Institutions to recreate the Museum experience for passersby.